This interview is some months old but still interesting as it is the story behind Cloud Party and how it all started. A lot of things has happened since this interview. For example they talk about FB as the only log in but today you can create an account withour FB too.
From NWN blog interview with founders:
“Cloud Party, the web-based user-generated 3D virtual world backed by SL co-founder Cory Ondrejka and Cryptic Studios vet Bruce Rogers, has caused crazy buzz among the SL community, and among Linden Lab developers past and present”.
7 Things You Need to Know About Cloud Party, The Web-Based, Cloud-Deployed, User-Created Virtual World
Wugland in Cloud Party, a fairytale